THE STORY BEHIND

MALIKA BENSHILA

ENTREPRENEUR, ART DIRECTOR & FASHION CONSULTANT

Lanzarope is a new jewelry brand created and designed by Malika Benshila.
After several years spent at curating jewels and accessories for her agency Pink Heater, she finally decided to establish her own brand. Lanzarope is a manifest of a traveler's diary. Inspired by her numerous trips, Malika found the tools to transcribe her passion for jewelry.

Malika Benshila  is the founder of Lanzarope.  She has worked on several collaborations and consulting with designers helping them mold their vision they had for their brand.
Making sure that the collections would be desirable and in line for the premium department-stores and concept stores she has been partnering with for over a decade.

Along with the rise of Pink Heater agency, Malika has obviously been very passionate about jewelry and the creation part of it,  that led to the birth of her own brand in 2021. It shares a deep connection between her personal experiences and the journey of life.

" Conscious that reality is always bigger than what we think, Malika wanted a symbol to invite people to think outside of the box " 

" The meaning of the knot tying people, continents, the world together as one. She crystallizes the essence of the brand which is all about virtuous encounters "

" The uniqueness of the original clasp pattern allows the knots to be interchainable "

Filled with gratitude towards the places where Malika had been, she shares her story through her brand, Lanzarope.

Knot collection is a symbol that represent eternal love and friendship, a piece who will shares a connection through your journey of life. 

Pink Heater, Malika's agency has been supporting artists for over fifteen years. It is now from her superb Eye of Pink Heater corner at Printemps Haussmann that her creations, LANZAROPE, are released.

Unveiled this winter, the LANZAROPE label ( lanza for island and rope for rope) embodies the maritime inspirations of a creative sailor. Lanzarope reveals pieces where small marine knots adorn subtle ropes in the most precious materials.